Campaigning

Spreeforum sees campaigning as a high-level strategic approach to social communication to reach certain goals and to place pre-defined topics. The campaigning process encompasses everything from analysing your initial situation and planning the communicative actions to creating and supporting an ongoing campaign.

Here, the Internet and up-to-the-minute media are the focus of a successful media mix.  For transparent and persuasive campaigns, these are the most important tools for information, communication and mobilising and organising the target group. Again and again, non-profit organisations have proven the power behind a well-conceived communication strategy: both for social concerns, for their internal member organisation and – last but not least – for administrative communication issues.