Marketing

Marketing is your means to implementing your company's strategy in a written business plan. It includes all business actions aiming to align the company with the requirements of the customer to promote sales and profit.

Marketing tries to actively influence the customer in a different, business promoting way and is responsible for how information on the products and services of a company is perceived.

Marketing is not only a field of expertise but also an attitude which should be supported by all employees of a company, if possible. It is important that the customer realizes that the whole company is an intelligently and creatively acting corporation. Thus, marketing also means to understand that the perception of the customer is the only "truth" – thus making the company more attractive than the competitors’ ones.

Spreeforum offers:

• The development of your marketing guiding concept based on strategic goals
• Assistance in developing individual marketing instruments such as
          - Market research
          - Product and program politics
          - Distribution politics
          - Price politics
          - Communication politics, e.g. sales promotion, use of intelligent
             advertising material and public relations
• Assistance in controlling the sub-goals